August 9th, 1999 (Orange County, CA) -- Digital Media Online, a leading developer of web-based vertical communities, in conjunction with the start of the Siggraph '99 Exposition in LA announces the launch of Digital Media Shopper (http://www.digitalmediashopper.com), the Internet's premier e-commerce solution for the digital media market.

Digital Media Shopper (http://www.digitalmediashopper.com) is the digital media market's one-stop shop for the tools and applications needed by content creators. It offers a tremendous assortment of professional products such as 3D graphics software and hardware, audio processing, camcorders, digital cameras, CD-ROM/DVD peripherals, video capture/playback peripherals, graphics accelerators (3D, OpenGL), scanners, mass storage products (HDs, RAID, removable media, backup peripherals), memory, monitors/displays, music/MIDI, printers, disks, tapes, CD-Rs, utilities, operating systems, VCR/VTRs, video hardware, video editing, web tools and media workstations.

"Digital Media Shopper represents a major advancement in the concept of community-based portals," said Michael J. Skerly, CFO and VP of Sales and Marketing for Digital Media Online. "The entire idea behind community is to bring the market - vendors as well as users -- closer together. We are the first publisher in this market to go beyond simple affiliate programs and offer a complete, robust e-commerce solution that is integrated into all our community channels. To that end, Digital Media Online has signed a distribution agreement with DV Direct to act as the exclusive product fulfillment partner for Digital Media Shopper."

Digital Media Online will launch by this fall over 40 communities for DigitalMediaNet.com, organized into distinct vertical market segments. These include streaming media, digital video, animation, special effects, desktop publishing, imaging and design, digital audio, CAD, workstations, broadcast and post production, game development, and consumer electronics. In addition, it will launch over 16 specialized application channels designed for professional users. Each channel offers up-to-the-minute editorial content, and is updated at least once each business day.

DigitalMediaNet.com resources include breaking industry and technology news, new product releases, original tutorials and techniques, white papers written by industry experts in the vendor community, interactive buyers guides, classified, job and resume listings and extensive examples of digital art, animations and video.

Contact: Lou Wallace, CEO & President, Digital Media Online, 3 Imperial Promenade, Suite 440, Santa Ana, CA 92707. Phone: (714) 424-6100; fax: (714) 424-6101. Web Site: http://www.digitalmedianet.com.