To Provide Free After Effects and Avid Plug-Ins

September 12, 2003 (Newport Beach, CA) -- Digital Media Online, the industry’s leading provider of information for the Digital Content Creation (DCC) market and publisher of over 40 online B2B publications and e-newsletters through its industry hub (DMN), in collaboration with special effects tools creator Profound Effects, Inc. is pleased to announce the availability of free plug-ins for Avid® video editing software and Adobe® After Effects® software.

Bullnose Mask for Adobe After Effects®
The Create Bullnose Mask plug-in lets you create a rounded rectangular mask (sometimes known as a bull-nosed matte) on video or solid layers. Currently, you have to switch to a program like Adobe® Illustrator® to draw the rounded mask, copy it, and then paste it into your Adobe After Effects® composition. This plug-in allows you to create these masks easily and without having to leave the After Effects software.

Transfer for Avid® editing systems
Transfer is an AVX™ plug-in for Avid® editing systems that allows you to composite video tracks using transfer modes (also known as blending or apply modes) similar to those available in Adobe® graphics and effects software. Normally, the video in a higher video track completely obscures the video in lower video tracks. Although you can use a Superimpose effect, your only blending control is for opacity. By using a transfer mode, you can control how the pixels of a video track blend with the pixels in lower video tracks to create a stylistic effect. The Transfer plug-in also lets you control how much blending is performed, as well as how the transfer mode settings are interpolated between key frames.

The free plug-ins can be downloaded from

“We are very happy to be able to offer our readers software of this high caliber,” said Lou Wallace, CEO of Digital Media Online. “The fact that we are making these plug-ins available for free is another way to show our commitment to our readers and to the market in general. Digital Media Net publications and e-newsletters are designed to provide the most timely and market specific news and information available for industry professionals. Worldwide, no other company provides so much information on the digital media industry to so many professionals. Now we are also providing them with useful software that is available no where else in the world, and making the software completely free to use.”

“We’re very excited to be part of providing this service to Digital Media Net subscribers,” said Perry Kivolowitz, CEO of Profound Effects, Inc. “We share DMN’s commitment to providing significant value-add to the benefit of post-production professionals everywhere.”

About Digital Media Online
Digital Media Online,, the leading online publisher for the digital media industry, with more than 30 daily publications 13 e-newsletters and receiving over 1.5 million visits a month. Digital Media Net serves distinct market segments including broadcast and post production, streaming media, digital video, animation, special effects, desktop publishing, imaging and design, audio, CAD, workstations, game development, and film production. DMN resources include breaking technology and product news, tutorials, product reviews, white papers, research, directories, classified ads, plus royality-free stock content such as 3D models, digital video, animation, photographs, digital art, sound effects and music.

About Profound Effects®, Inc.
Profound Effects, Inc.,, is a leading innovator in digital special effects technology. Founded in 2001 by industry veterans Perry Kivolowitz and Paul Miller, Profound’s flagship products, Useful Things®, Useful Assistants™, and Elastic Gasket™ have become widely adopted among users of Adobe® After Effects® and Avid® editing systems. Profound has also established itself as a leading provider of consulting services to major players in the post-production industry. Perry and Paul collaborated previously on Elastic Reality®, for which Perry received an Academy Award for Scientific and Technical Achievement in 1996.


Contact: Lou Wallace
CEO, Digital Media Online
(949) 251-0199

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