DigitalMediaNet.com Announces Strategic Partnership with Highend3d.com and Highend2d.com







SANTA ANA, CA (JUNE 5, 2000) -- Digital Media Online (http://www.digitalmedianet.com), the leading developer of B2B vertical online communities for the digital media market, has announced a strategic partnership with Highend Network, owners of Highend3d.com and Highend2d.com. The agreement involves shared content licensing, co-marketing and an advertising alliance along with DigitalMediaNet.com integrating the sites into the DigitalMediaNet.com industry hub.

Highend Network's Highend3d.com and Highend2d.com sites are world-renowned resources and community websites for advanced 3d and 2d professionals within the feature film, game design, industrial design, broadcast and post production markets. As part of the strategic alliance, DigitalMediaNet.com will incorporate the sites into the animation and production communities on DigitalMediaNet.com. Highend3d.com and Highend2d.com will feature news and community resources available through DigitalMediaNet.com, including daily news, the highly read DigitalMediaNet.com newsletters, industry research, contests, and more. Will McCullough, co-founder of the Highend Network and President of the Alias|Wavefront Global Users Association, will also join DigitalMediaNet.com as a consultant and a member of the Board of Advisors.

"We are excited to add Highend3d.com and Highend2d.com to the DigitalMediaNet.com hub," said Lou Wallace, CEO of Digital Media Online. "The addition of the professional users, advanced content and technologies along with the expertise of Will McCullough makes this a key addition to our communities."

"This is a perfect fit for the growth of our communities," said Will McCullough, Chairman of Highend Network. "Integrating the DigitalMediaNet.com resources into the Highend Network will provide our users with a variety of fresh content on a daily basis, while allowing us to stay focused on the resources we already provide."

As part of the agreement, DigitalMediaNet.com will be responsible for all advertising sold on the sites and will work with Highend Networks to build a co-branded e-commerce engine that will be available on all the DigitalMediaNet.com and Highend Network communities.

Highend Network is dedicated to providing high-end 2D and 3D professionals with the tools, community and resources they need with Highend3d.com and Highend2d.com. Highend Network focuses on software specific resources that help professionals in their jobs. Each site also includes areas that are not directly related to using the software - like industry news, events, digital dictionary (HIGHEND Rosetta Stone), technology stocks, and the like.

Digital Media Online, http://www.digitalmedianet.com, is the leading developer of B2B vertical online communities in the digital media marketplace. With more than 33 channels, DigitalMediaNet.com serves distinct market segments including streaming media, digital video, animation, special effects, desktop publishing, imaging and design, digital audio, CAD, workstations, game development, film, broadcast, and post production. DigitalMediaNet.com community resources include breaking technology and product news, techniques, white papers, research, interactive product guides, classifieds, job and resume listings, and extensive examples of digital art, animations, and video.


Contact: Kelly Haggard
Marketing Promotions Manager
DigitalMediaNet.com
714-384-3058
khaggard@digitalmedianet.com
www.digitalmedianet.com

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