June 27, 2000 (Santa Ana, CA) -- Digital Media Online (www.digitalmedianet.com), the leading developer of B2B vertical online communities for the digital media market, and Digibid (http://www.digibid.com), the industry auction unit of PRIMEDIA's (NYSE:PRM) IndustryClick, announce the launch of DigitalMediaAuctions.com, a co-branded auction center. The auction center appears on DigitalMediaNet.com and utilizes Digibid's auction technology.

"The growth of auction-powered e-commerce over the past year has been phenomenal," said Michael J. Skerly, President of Digital Media Online. "Partnering with a respected company like IndustryClick's Digibid to build and operate DigitalMediaAuctions.com offers our professional communities an unparalleled after-market resource that other online auction programs have yet to equal."

DigitalMediaAuctions.com provides DigitalMediaNet.com visitors an opportunity to sell and buy professional level digital media products at after-market prices. DigitalMediaAuctions.com is fully automated and after a member's bid wins, the item order is placed and immediately shipped out.

"Working with DigitalMediaNet.com to build and maintain this co-branded website is a great opportunity for Digibid to expand our market presence. We will continue to grow our position of leadership with quality auction prices for professionals involved in the digital media industry," said Matt Brosious, IndustryClick's vice president of e-commerce.

The co-branded auction site is accessible from DigitalMediaNet.com and all vertical communities located within the DigitalMediaNet.com hub. Other resources currently available on the DigitalMediaNet.com hub include e-mail newsletters, interactive product finders, Research Center, Career Center, the WWUG (World Wide User Groups), DMNTV.com, and Digital Media Shopper.com, the one-stop shop to buy the tools and applications digital media professionals need.

About Digital Media Online
Digital Media Online, http://www.digitalmedianet.com, is the leading developer of B2B vertical online communities in the digital media marketplace. With more than 36 channels, DigitalMediaNet.com serves distinct market segments including streaming media, digital video, animation, special effects, desktop publishing, imaging and design, digital audio, CAD, workstations, game development, film, broadcast, and post production. DigitalMediaNet.com community resources include breading technology and product news, techniques, white papers, research, interactive product guides, classifieds, job and resume listings, and extensive examples of digital art animations, and video.

About PRIMEDIA and IndustryClick's Digibid
PRIMEDIA is a targeted media company reaching business-to-business and consumer audiences through print, Internet, live events, video and radio. Most recently, PRIMEDIA and CMGI, Inc. announced the formation of a strategic alliance to jointly develop several of IndustryClick's business-to-business vertical on-line communities.

IndustryClick is rapidly building vertical online communities (VOCs) for niche industries. The company's properties include AgriClick™ (www.agriclick.com), Digibid™ (www.digibid.com), MarketingClick™ (www.marketingclick.com), Media Central® (www.mediacentral.com), PromoXChange™ (www.promoxchange.com ), TelecomClick™ (www.telecomclick.com), WirelessClick™ (www.wirelessclick.com) a real-time interactive auction site specializing in the sale of professional audio, video, and broadcast gear, and high-end musical instruments. Formed in April 1999, IndustryClick is based in Kansas City, Missouri and has offices in Chicago and the Washington, D.C. area.

Contact:
Kelly Haggard
Marketing Promotions Manager
(714) 384-3058
khaggard@digitalmedianet.com

Warren Bimblick
Vice President, Investor Relations
(212) 745-0615
wbimblick@primediainc.com