April 10, 2000 (Orange County, CA)--Digital Media Online, the leading developer of B2B vertical online communities for the digital media market, is pleased to announce a key strategic relationship with SGI (NYSE:SGI) to bring media streaming to the DigitalMediaNet.com communities. As part of this strategic relationship, SGI will provide the DigitalMediaNet.com communities with key streaming media technology and support including the SGI Media Server for broadband that integrates Kasenna MediaBase and RealNetworks RealServer.

"With the launch of the DMNTV service, we needed a reliable and scalable streaming technology," said Lou Wallace, CEO of Digital Media Online. "The SGI Media Server system will deliver the quality and reliability our viewers demand." The broadband SGI Media Server delivers rich-media over the Internet at bit rates from 28.8Kb/sec to 15Mb/sec to multiple client platforms. SGI Media Server with Kasenna MediaBase currently delivers over 100,000 high-quality MPEG streams worldwide on a daily basis for customers such as CNN, Lucent Technologies Higher Education and Advanced Technology (HEAT) Center, and most recently, Planet Internet, a KPN Royal Dutch Telecom subsidiary. The SGI Media Sever system will be used by DigitalMediaNet.com to deliver breaking news from top industry trade shows and feature a daily newscast covering the headline news of the digital media industry.

"We're excited that DigitalMediaNet.com will be 'streamed by SGI,'" said Greg Estes, vice president and general manager of Broadband and Internet Solutions, SGI. "Viewers will be able to experience first-hand our rich-media streaming capabilities benefiting from our Media Commerce solutions."

About Digital Media Online
(http://www.digitalmedianet.com) Digital Media Online is the leading developer of vertical online communities in the digital media marketplace. With more than 32 channels, DigitalMediaNet.com serves distinct market segments including streaming media, digital video, animation, special effects, desktop publishing, imaging and design, digital audio, CAD, workstations, game development, film, broadcast and post production. Each of the channels is updated with current industry news each business day. The DigitalMediaNet.com community resources include breaking technology and product news, techniques, white papers, research, interactive product guides, classified, job and resume listings and extensive examples of digital art, animations and video.

About SGI
(http://www.sgi.com) SGI provides a broad range of broadband Internet high-performance computing and advanced graphics solutions that enable customers to understand and conquer their toughest computing problems. SGI's broadband and Internet solutions enable customers to expand their business in Media CommerceÔ--transacting content over networks. Headquartered in Mountain View, Calif., with offices worldwide, the company is located on the Web at http://www.sgi.com.

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