SANTA ANA, Calif., Jan. 4, 2000--Digital Media Online (http://www.digitalmedianet.com), a leading developer of B2B vertical online communities for the digital media market Tuesday announced a series of strategic partnerships with industry leaders.

"I am honored to announce the following strategic relationships between Digital Media Net communities and key industry leaders," said Michael J. Skerly, President of Digital Media Online. "By sponsoring key channels of the Digital Media Net community, Avid (Nasdaq: AVID), HP (NYSE: HWP), Media 100 (Nasdaq:MDEA), Matrox, Intergraph (Nasdaq: INGR) and Spruce Technologies have clearly demonstrated their support for our B2B vertical online communities and the importance of using the Internet to more effectively reach target markets."

Along with the announced partnerships, Digital Media Net experienced a dramatic 30% increase in the number of online ads delivered during the last 30 days. December 1999 saw 1.2 million ads delivered, up from 920,000 in November 1999.

"www.DigitalProducer.com delivers a web-savvy, information-hungry audience. It's one of the key online sites that post production professionals and new media artists visit to stay up-to-speed in this fast-moving industry. With Avid's full-line of digital content creation and distribution tools -- including products developed specifically for the Internet -- partnering with Digital Producer ensures we're reaching the industry's pacesetters," said Steve Gray, VP of Corporate and Marketing Communications, Avid Technology Inc.

"By sponsoring www.DigitalWebcast.com and www.DigitalVideoEditing.com, Media 100 is aligning itself with one of the Web's leading resources of news and information for Internet and video professionals. Digital Media Net has carved out a unique online community where content creation and digital video professionals converge to exchange ideas about streaming media in this space -- this is a clear fit for Media 100 as our streaming media production tools gain momentum in this burgeoning marketplace," said John Molinari, President and CEO of Media 100 Inc.

"DigitalMediaNet's www.DCCWorkstation.com B2B hub is an important and cutting-edge communication vehicle for HP Kayak and Visualize Personal Workstation customers. Digital Content Creators use DCCWorkstation.com to remain up-to-the-minute on HP's leadership role in PC Workstations for the DCC marketplace," said Mark Ewers, HP Global Business Manager -- Digital Content Creation.

"We're all about Windows NT technology innovation, and enabling creative and technical professionals. Intergraph's sponsorship of Digital Media Net and www.DigitalAnimators.com demonstrates our unmatched commitment to serving professionals in all areas of the DCC market. As a strategic partner, Digital Media Net is the premier online venue where creative professionals turn to get today's news and a glimpse of future technology including the latest high-performance Zx ViZual Workstations we have to offer," said Jeff Edson, President, Visual Computing, Intergraph Computer Systems.

Digital Media Net communities are organized into distinct vertical market segments, including streaming media, digital video, animation, special effects, desktop publishing, imaging and design, digital audio, CAD, workstations, broadcast and post production and game development. Each channel offers up-to-the-minute editorial content, and is updated at least once each business day. DigitalMediaNet.com resources include breaking technology and product news, techniques, white papers, interactive product guides, classified, job and resume listings and extensive examples of digital art, animations and video.

CONTACT: Digital Media Online, Santa Ana 714/424-6100 Fax: 714/424-6101

Web Site: http://www.digitalmedianet.com