2001 Broadcast / Pro Video Business, Marketing
& Media Trends Report
Data for this report was derived from an extensive survey of produciton
& post facilities. Results are shown by vertical market (video/audio production;
post production; streaming / multimedia; corp./instit.; SIs/others) and
by USA vs. ROW. The report contains survey data, charts, tables and analysis
on the following topics:
Economic Trends
How would you describe the general economic conditions in your region
in 2000, compared to 1999?
How do you anticipate the general economic conditions in your region
in 2001, compare to 2000?
Business Revenue Trends
In 2000, compared to 1999, did your business revenue increase, decrease
or remain the same?
Do you anticipate your business revenue in 2001, compared to 2000, will
increase, decline, or remain the same?
Equipment Budget Trends
In 2000, compared to 1999, did your video/audio equipment budget increase,
decline or remain the same?
Do you anticipate your 2001 video/audio equipment budget, compared to
2000, will increase, decline or remain the same?
Marketing & Purchasing Trends
When your facility is looking to purchase video/audio equipment, which
sources do you use for information? Sources rated include: Dealers; FAQ's;
Industry News Websites Magazine Websites; Manufacturer Product Catalogs;
Manufacturer Training Courses; Manufacturers / Dealer Seminars; Manufacturers
Reps.; Online Newsgroups; Online User Groups; Press Releases; User Recommendations
When your facility is looking to purchase video/audio equipment, what
types of information do you use/require? Types rated include: 3rd party
testimonials ads in trade mags; articles in trade mags.; product brochures;
FAQ's; manufacturer training courses; online product info; press releases;
product bulletins; white papers
When purchasing video/audio equipment, which sources do you use currently?
When purchasing video/audio equipment, which sources do you expect to
use over the next 2 years?
Sources rated include: Computer Dealers; Indep. Reps.; Industry Web Stores;
Manfrs. Web Stores; Manufrs. Direct; Manufrs. Reps.; Online Auction Sites;
SI's; Video/Audio Dealers
When purchasing video/audio equipment, which factors do you consider
of most importance. Factors rated include: After Sales Support; Before
Sales Support; Competitive Pricing; Parts Availability; Product Demos;
Product Quality; Product Reliability; Product Warranties; Service Contracts;
Special Product Offers; Training Programs
Media Trends
Trade Magazines
Which trade magazines do you read regularly (at least 2 out of 4 issues)?
Total (across all Vertical Markets)
Broadcast
Production
Post
Multimedia / Streaming Media
Corporate / Institutional
Other
Trade Shows
Which trade shows do you attend?
Industry Websites
Which online industry websites do you use?
Type of Sites
Top Sites Overall
Industry Newsletters
Which industry newsletter/s do you read?
COST
Full Report - All Sections $1,350, or
$125 Per question - minimum. order $425.
Major Credit Cards Accepted
DELIVERY
Via e-mail as attached Microsoft Word file/s (zip format).
To order or for more information, contact Toby Beyer at: tbeyer@digitalmedianet.com
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