Address

600 Townsend, San Francisco, CA 94103

Telephone

415-252-2000

Fax

415-252-4199

Website

www.macromedia.com

Year Founded

1992

Senior Management

Rob Burgess

Chairman and Chief Executive Officer

Brian Allum

Executive Vice President and Chief Operating Officer

Kevin Lynch

Executive Vice President and General Manager, Web Publishing, and Chief Technology Officer

Norm Meyrowitz

Executive Vice President and President, Macromedia Ventures

Betsey Nelson

Executive Vice President and Chief Financial Officer

Stephen Elop

Senior Vice President and General Manager

David Mendels

Senior Vice President, Business Development and Corporate Marketing

Employees

Over 800 employees

Company Highlights

Macromedia Facts

The Macromedia Flash Player has 200 million users and more than one million downloads daily, allowing 90% of all Web users to view Flash content

The Macromedia Flash Player, the Macromedia Shockwave Player, or both, are distributed by Macromedia partners AOL, Apple, Microsoft, RealNetworks, and WebTV.

Macromedia provides solutions for eBranding, eCommerce, eLearning, and eMarketing.

75% of all professional Web developers –more than one million--use one or more Macromedia products.

Macromedia products are localized in up to eight languages to better serve customers globally.

Macromedia Dreamweaver is the leading platform for professional Web developers, with over 60% marketshare.

Macromedia Dreamweaver has been extended by partners and by Macromedia to work as the front-end for leading application servers and databases from companies including Apple, BroadVision, CompuWare, Liberate, Oracle, and more.

Macromedia corporate customers include: Bridgestone/Firestone, MSNBC, Ford Motor Company, iXL, MTV, Nortel Networks, UPS, USWeb/CKS, and Xerox.

Product

Director 8 Shockwave Studio

Product Overview

Director is the market-leading multimedia solution for creating engaging, rich media corporate presentations, e-merchandising applications, and entertainment. Director combines graphics, sound, animation, text, and video to create streaming, multiuser, interactive Web content that is easy to deploy for CD-, DVD-ROM, and the Web.

Key Features

Develop
Both novice and advanced users create compelling content quickly and easily. In this professional authoring environment, developers can take advantage of excellent asset management, rich-media file support, and other features to turn around multimedia in Internet time.

Magnetic
Create applications that are rich in media and in depth. Attract your audience with immersive, entertaining, visually compelling and interactive content. Director can help you do this with multiuser communities, dazzling animations, and more.

Destinations
Build presentations, product demonstrations, advertisements, or games for the Shockwave audience of over 120 million browsers. Output optimized Shockwave as well as stand-alone applications for CD- and DVD-ROM.

Pricing

$999

Upgrades: Director 7-  $399.

Platforms

Macintosh, Win 95/98, NT

Product

Dreamweaver 3 Fireworks 3 Studio

Product Overview

Dreamweaver and Fireworks are all you need to build great looking sites. Create your Web graphics in Fireworks and then integrate them seamlessly into your Web pages built with Dreamweaver.

Key Features

In Dreamweaver, Roundtrip HTML gives you total control over code. In Fireworks, professional vector and bitmap editing tools let you produce comps and modify files from any graphics source and edit anything, anytime. Together, Dreamweaver and Fireworks reduce production time with tight integration, History Palettes for automating repetitive tasks, and the ability to customize both applications using HTML, JavaScript, or XML to give you the power you need for fast-paced Web development.

Pricing

$399

Upgrades: Dreamweaver 3 and Fireworks 3 -  $199

Platforms

Macintosh, Win 95/98, NT

Product

DrumBeat 2000

Product Overview

The award-winning Drumbeat 2000 product line provides everything you need to visually build dynamic Web applications and online stores—at a fraction of the typical development time and expense. Drag-and-drop interfaces and sophisticated Wizards enable you to quickly build Web sites that access and update data in real time and work across all major browsers—all without manual coding.

Key Features

DrumBeat 2000 e-Commerce addition

The Drumbeat 2000 eCommerce edition has all the features and capabilities of Drumbeat 2000 (ASP), plus it includes everything you need to develop online stores, complete with shopping cart and credit card transactions that scale to support thousands of products and are simple to maintain.

DrumBeat 2000 (ASP)

Drumbeat 2000 (ASP) is the fastest way to build Web applications powered by Active Server Pages (ASP) without manual coding! Only Drumbeat has DataForm Wizard that guides you through the steps of Web-enabling new and existing applications and enterprise databases including Access, SQL Server, Oracle, and Sybase.

DrumBeat 2000 (JSP)

Drumbeat 2000 (JSP) is the fastest way to build Web applications and Web interfaces to existing applications and databases powered by JavaServer Pages (JSP). It has all the capabilities of Drumbeat 2000 (ASP), plus point-and-click support for JavaBeans and JSP objects.

Pricing

DrumBeat 2000 e-Commerce addition - $499

DrumBeat 2000 (ASP) - $399

DrumBeat 2000 (JSP) - $399

Platforms

Windows 95/98/Windows NT

Product

Flash 4

Product Overview

Flash 4 is the solution for producing and delivering high-impact Web sites. Pulsing musical tracks, sound effects, gorgeous animations, and innovative interfaces all converge in Flash. Developers can create an array of dazzling effects using the drawing tools in Flash or by importing artwork from favorite vector illustration tools, such as Macromedia FreeHand. Easy to learn for developers of any skill level, Flash puts the flash in Web sites and other Web-enabled devices (such as WebTV).

Key Features

Easily design and reliably deliver high-impact, low-bandwidth Web sites to all browsers. Flash is the only solution that lets you produce sites with vector and bitmap graphics, motion, MP3 audio, form input, and interactivity. Leading high-traffic consumer and portal sites use Flash to deliver engaging experiences that attract and excite Web users everywhere.

Pricing

$299, Flash Player is FREE

Platforms

Macintosh, Win 95/98, NT

Product

FreeHand 9

Product Overview

FreeHand is the tool of choice for designers creating and producing illustrations and layouts for print and the Web. FreeHand's uses range from commercial line art illustrations and newspaper infographics to mixed media pieces that combine line art with bitmapped images and typography, as well as graphic elements, interfaces, and animations for the Internet.

Key Features

In developing FreeHand 9, the FreeHand team talked with thousands of Web and print designers. In response to strong customer feedback, Macromedia developed FreeHand 9. The release focuses on the needs of today's new breed of designers, offering a unique set of features that bridges the gap for those who need to both print graphics and publish them on the Web. With a breadth of new illustration, production, and Flash publishing features, FreeHand 9 is the solution for today's professional designers.

Pricing

FreeHand 9 Flash 4 Studio - $399

Upgrade:

If you own any previous version of FreeHand, you can upgrade for $149.

If you own any previous versions of either FreeHand or Flash, you can upgrade for $199 and get the FreeHand 9 Flash 4 Studio.

Platforms

Macintosh, Win 95/98, NT

Product

Generator 2

Product Overview

Generator 2 is the only solution for high-impact Web sites that require a stunning, visual experience and personalized content created on demand. Deliver targeted, up-to-the-minute information in rich, interactive charts, graphics, tables, and animations. Generator automatically serves dynamic content, decreasing development resources while generating customized experiences. Visitors stay longer and return often for fast, personalized content.

Key Features

Visualize
Generator 2 captures and engages Web site visitors with visually rich, interactive content and up-to-the-minute information. Make your data perfectly clear with stock charts, ticker, animations, and more. Present messages with high-impact graphics. Create an appealing image that compels your visitors to action.

Personalize
Deliver targeted, graphical content to personalize each visitor's experience. With the Generator 2 professional authoring environment, designers easily create templates with graphical placeholders that displays customized, frequently-changing content. Visitors will return to your site more often and stay longer for the one-to-one experiences.

Automate
Reduce Web site development time by separating graphics design from content. Generator leverages the existing server infrastructure to serve dynamic content from corporate data sources. Create Generator graphics on demand or update them at predetermined intervals. Generator's high performance and flexible architecture lets you determine what is best for your customers and your company.

Pricing

Generator 2 for Windows 95/98/NT  - $2,999

Generator 2 upgrade for current customers - $1,499

Support and maintenance for one year – $1,299

**Because Generator is server software, the cost is calculated on a per processor basis. For example, running Generator on a single NT server that has two CPUs requires two processor licenses.

Platforms

Macintosh, Win 95/98, NT

Product

ARIA

Product Overview

Macromedia ARIA unobtrusively tracks, records and reports on customer behavior in real-time, and provides you with the most comprehensive Web site analysis available. ARIA delivers the high-value data you need to meet your online business objectives. Market to the most qualified buyers, refine your campaign strategies, increase ROI, and keep your customers coming back and buying.

Key Features

High-value, flexible reports for marketers

Daily, weekly and monthly traffic trends

Custom, on-demand reporting with dynamic comparisons

Customized campaign analysis

Meaningful analysis of dynamic sites, including page titles

Top visitor domains, at-a-glance

Web interface for remote system administration

Leverage intuitive Web reporting interface and reduce burden on IT

Seamless integration with high-traffic, complex Web environments

Pricing

Varies on order and setup

Platforms

ARIA Server Monitor
Supports Netscape Enterprise on Sun Solaris 2.6

ARIA Network Monitor
Supports Netscape Enterprise on Sun Solaris 2.6
Supports Apache on Sun Solaris 2.6
Monitors traffic from any Web server on any platform

ARIA Recorder
Requires Sun Solaris 2.6
Requires Netscape or Apache Web server on Sun Solaris 2.6 for report viewing
No additional database required

ARIA Reporter
Requires any frames-enabled browser for report viewing

Product

LikeMinds

To survive and excel in today's Web-savvy market, online businesses must keep visitors on the site, drive them to buy products and view content, and entice them to come back for more. To achieve these goals, Web sites must interact with visitors individually and in real time. They must quickly escort Web visitors to personally relevant content and products they are likely to purchase.

The Macromedia LikeMinds Personalization Server meets these challenges by delivering highly accurate product recommendations, personally relevant content, and targeted promotions for each individual Web visitor. LikeMinds makes Web sites more convenient for online shoppers and builds trust in the online merchant. In doing so, it converts browsers into loyal customers. LikeMinds then closes the eBusiness loop by reporting on customer preferences and the effectiveness of its recommendations.

Key Features

Macromedia created a patented collaborative filtering technology, the only click-to-close personalization solution. LikeMinds makes use of every interaction with Web visitors to fully leverage each step of the interactive sales process. It uses individual clickstream data, purchase history, explicit preferences and product similarities to engage Web visitors with highly accurate product recommendations that help them decide what to try and what to buy. LikeMinds is the fastest and most scalable personalization solution, delivering recommendations to thousands of concurrent users without sacrificing performance.

Pricing

Varies on order and setup

Platforms

NT Platform
Windows NT Server 4.0
Dual Pentium
1 Gb RAM
1 Gb Hard Disk

Solaris Platform
Solaris 2.6, 2.7
Dual UltraSPARC-II
1 Gb RAM
1 Gb Hard Disk

2000 (6 months)

1999

1998

1997

Revenue

$197,200,00

$65,504,000

$38,228,000

$26,579,000

Net income

$22,300,000 or $0.18 per share

$8,238,000, or $0.15 per share

$2,079,000 or

$0.04 per share

net loss of $7,251,000, or $0.19 per share

Net profit margin

N/A

$177,365,000

$107,463,000

$83,074,000

Sticker Name

MACR

As of DATE

11/1/00

Stock price

$42.25

52 week high

$120.87

EPS

$0.18

P/E Ratio

0.27

Market valuation

Approximately $3.9B

Financial Partners

not available