Corporate Profile on Softimage

Corporate Overview

Company Name	Softimage
Address	3510 Blvd. Saint-Laurent, Suite 400 Montreal, Quebec H2X-2V2 Canada
URL	http://www.softimage.com
Telephone	514-845-1636
Fax	514-845-5676
Year Founded	1986
Senior Management (Softimage)	Patrick Dumas, Senior VP, WorldWide Product Marketing (Avid) Hugues Leveille-Nizerolle - General Manager, Softimage John McQueen - VP, Sales & Marketing, Softimage Marc Petit - VP, Research & Development, 3D Christian Schormann - VP, Research & development, DS Claude Cajolet - VP, Technology Group, Softimage David Morin - VP, Special Projects, Softimage
Employees	Softimage -300
Company Highlights	Softimage was founded in 1986 by Daniel Langlois, himself an animator. Microsoft acquires Softimage in 1994 for $160 million In August 1998, Avid acquired Softimage from Microsoft for $247.9 million ($78.4 million in cash) and Softimage became a wholly-owned subsidiary of Avid Technology
1. Corporate Overview 2. Animation Products 3. Market Analysis 4. Financial Overview 5. Other Products

Animation Products

Product

Softimage 3D - Extreme version

Product Overview

Softimage set the standard for character animation ten years ago with the introduction of the first commercially-available inverse-kinematics system in Softimage 3D. This breakthrough led to rapid growth throughout the entertainment industry in films such as Jurassic Park and Godzilla and games like the VirtuaFighter series and Zelda 64.

Key Features

Complete suite of NURBS, polygonal, and patch modeling tools

Dozens of pre-defined material shaders

multiple texture projections

UV texture mapping and editing

2D and 3D paint

Multiple light sources, including point, spot, sun, infinite, and selective lights

Built-in character animation capabilities, including:

industry-standard IK system

automatic flexible and rigid envelopes

constraints

expressions

fcurve editing

dopesheet

spreadsheet

and a full animation sequencer

Industry-leading ray-trace rendering with mental ray v2.1, including caustics and global illumination.

Pricing

3D: $4,995 (US$ SRP)
3D "extreme": $11,995 (US$ SRP)

Platforms

Interactive: NT (Intel, Alpha), Irix (MIPS).
Rendering: NT, Irix, Linux, Unix.

Product Strengths

Artist-oriented workflow. Powerful but easy-to-use character animation system. High-quality rendering with mental ray v2.1 ("extreme" version).
Since Softimage 3D initiated the character animation industry, there are thousands of trained operators available.

1. Corporate Overview      2. Animation Products     3. Market Analysis
4. Financial Overview      5. Other Products

Product

Sumatra (code name)

Product Overview

Sumatra is the first true non-linear animation (NLA) system, introducing new concepts like non-destructive animation mixing, finished-quality interactive rendering, and real-time surface continuity management.

Key Features

Real-time Continuous Surface Management:

Surface meshes

a new geometry comprised of multiple NURBS surfaces

provides the ability to create seamless

fully animatable

characters and objects.

Non-linear Animation and Mixing:

NLA is a flexible and highly intuitive method of working with animation data, making complex multi-character work transparent. It allows seamless interaction of different animation types such as keyframe data, expressions, and constraints.

Actions:

Mix, blend, scale, and cycle actions, independent of the timeline.

A high-level method of managing complicated animation without being encumbered by minute details.

General Attribute Painting (GAP):

Create and modulate object properties such as envelope weights or deforms using a simple straightforward painting metaphor.

Interactive Rendering:

Enables limitless changes to light

texture

material

and rendering attributes

with final-quality results appearing instantly.
This is not interactive previewing, but full rendering made interactive.

Render Passes:

The bridge between 3-D production and post. Put objects into non-exclusive partitions for rendering highlight, shadow, caustic, matte, or any other pass. All data exists in a single scene, so changes are only made once.

Workflow (UI):

With an intuitive user interface and workflow-aids, Sumatra includes new selection methods like name and wildcard Selection, drag-and-drop support and multi-parameter editing.

Customizability:

Create custom screen layouts, shortcut keys, toolbars, and menus.

Custom object parameters provide an easy way to manipulate and animate complex models by connecting an infinite number of object properties to a user-defined parameter.

Scripting:

The ultimate flexibility for customization.

Easily automate repetitive tasks, build macros, customize the application, communicate with other script-enabled applications, and record and replay creation steps. Because Sumatra uses standard scripting languages (e.g. VBScript, JScript) there is no need to learn additional proprietary languages.

Simulation:

To appeal to the needs of visual effects producers, Sumatra offers a complete suite of simulation tools, including integrated particles, cloth, soft body dynamics, fur, and 3-D camera matching.

Pricing

Pricing available 4Q99

Platforms

Interactive: Windows NT (Intel), Irix (MIPS). Plans for Linux as market demand warrants.
Rendering: NT, Irix, Linux, and Unix.

Product Strengths

Softimage is proposing a major shift in the way that animation is created in the entertainment industry, in an effort to improve productivity and thereby client profitability. Re-use of animation data, seamless mixing of animation sources (e.g., keyframe and motion capture), and final-quality, full-resolution interactive rendering all support this goal.

1. Corporate Overview      2. Animation Products     3. Market Analysis
4. Financial Overview     5. Other Products

Market Analysis

Company Positioning

As a wholly-owned subsidiary of Avid Technology, Softimage is working closely with Avid on the future direction of 3D within all of Avid's product line. Because it has been part of Microsoft's development team up until the acquisition last year, one key advantage Softimage has is that its technology is closely linked to Microsoft's initiatives. This may prove to be a key advantage for the company as they prepare to launch their lastest product, Sumatra.

Product Positioning

Softimage 3D
Softimage 3D is well used in the industry for creating 3D characters, scenes, and special effects in the film, commercial, and game development markets. With roots in the invention of commercial IK systems, the product focuses on stream-lined character animation tools. Softimage 3D is one of the dominant tools used for game development in Japan and Europe., as well as for digital characters in film in Hollywood and the U.K.

Product Positioning

Sumatra

"Sumatra" (code name) presents a paradigm shift for animation, primarily in the high-end film industry. In combating the ever-rising cost for a production facility to create a frame of animation, Sumatra introduces new concepts like nonlinear animation, animation mixing, and editing and re-use of animation assets. These concepts will allow production houses to produce higher-quality work in less time, and thereby return them to profitability.

Key Partnerships

In hardware, Softimage works closely with multiple vendors, including Intergraph, HP, Compaq, Dell, IBM, as well as 3D chip and card manufacturers such as nVidia, 3Dlabs, Diamond, Matrox, and ELSA.
Softimage also has a Software Partner program for developers who create high-quality extensions to Softimage 3D. Third-party vendors include Phoenix Tools, Konshus., Lambsoft, and RealViz.

Competitive Position

Competition in the high-end film and commercial industry comes primarily from Alias|Wavefront's Maya product line. Competition in game development comes primarily from Discreet's 3D Studio MAX and Newtek's Lightwave 3D.

1. Corporate Overview 2. Animation Products 3. Market Analysis
4. Financial Overview 5. Other Products

Financial Overview - Avid Technology

	Dec 98	Dec 97	Dec 96
Revenue	$482.4	$471.3	$429.0
Cost of Goods	$224.4	$221.6	$238.8
Gross Profit	$258.0	$249.7	$190.2
Gross Profit Margin	53.5%	53%	44.3%
SG&A Expenses	$242.6	$219.7	$220.6
Operating Income	$15.4	$30.0	($30.4)
Operating Margin	3.2%	6.4%	--
Total Net Income	($3.6)	$26.4	($38.0)

Historical revenue performance

As of October 27, 1999	AVID - Nasdaq
Stock price	$11.1875
52 week high	$34.25
ESP	$-0.77
P/E Ratio	N/A
Market valuation	$268.2 ($mil.)
Financial Partners	Microsoft owns 9% of Avid
1. Corporate Overview 2. Animation Products 3. Market Analysis 4. Financial Overview 5. Other Products

Financial Overview - Softimage Division

DV Editing/Effects	Avid Symphony
DV Editing/Effects	Avid Xpress
DV Editing/Effects	Media Composer
DV Editing/Effects	Softimage Digital Studio
1. Corporate Overview 2. Animation Products 3. Market Analysis 4. Financial Overview 5. Other Products

Product	Softimage 3D - Extreme version
Product Overview	Softimage set the standard for character animation ten years ago with the introduction of the first commercially-available inverse-kinematics system in Softimage 3D. This breakthrough led to rapid growth throughout the entertainment industry in films such as Jurassic Park and Godzilla and games like the VirtuaFighter series and Zelda 64.
Key Features	Complete suite of NURBS, polygonal, and patch modeling tools Dozens of pre-defined material shaders multiple texture projections UV texture mapping and editing 2D and 3D paint Multiple light sources, including point, spot, sun, infinite, and selective lights Built-in character animation capabilities, including: industry-standard IK system automatic flexible and rigid envelopes constraints expressions fcurve editing dopesheet spreadsheet and a full animation sequencer Industry-leading ray-trace rendering with mental ray v2.1, including caustics and global illumination.
Pricing	3D: $4,995 (US$ SRP) 3D "extreme": $11,995 (US$ SRP)
Platforms	Interactive: NT (Intel, Alpha), Irix (MIPS). Rendering: NT, Irix, Linux, Unix.
Product Strengths	Artist-oriented workflow. Powerful but easy-to-use character animation system. High-quality rendering with mental ray v2.1 ("extreme" version). Since Softimage 3D initiated the character animation industry, there are thousands of trained operators available.
1. Corporate Overview 2. Animation Products 3. Market Analysis 4. Financial Overview 5. Other Products

Product	Sumatra (code name)
Product Overview	Sumatra is the first true non-linear animation (NLA) system, introducing new concepts like non-destructive animation mixing, finished-quality interactive rendering, and real-time surface continuity management.
Key Features	Real-time Continuous Surface Management: Surface meshes a new geometry comprised of multiple NURBS surfaces provides the ability to create seamless fully animatable characters and objects. Non-linear Animation and Mixing: NLA is a flexible and highly intuitive method of working with animation data, making complex multi-character work transparent. It allows seamless interaction of different animation types such as keyframe data, expressions, and constraints. Actions: Mix, blend, scale, and cycle actions, independent of the timeline. A high-level method of managing complicated animation without being encumbered by minute details. General Attribute Painting (GAP): Create and modulate object properties such as envelope weights or deforms using a simple straightforward painting metaphor. Interactive Rendering: Enables limitless changes to light texture material and rendering attributes with final-quality results appearing instantly. This is not interactive previewing, but full rendering made interactive. Render Passes: The bridge between 3-D production and post. Put objects into non-exclusive partitions for rendering highlight, shadow, caustic, matte, or any other pass. All data exists in a single scene, so changes are only made once. Workflow (UI): With an intuitive user interface and workflow-aids, Sumatra includes new selection methods like name and wildcard Selection, drag-and-drop support and multi-parameter editing. Customizability: Create custom screen layouts, shortcut keys, toolbars, and menus. Custom object parameters provide an easy way to manipulate and animate complex models by connecting an infinite number of object properties to a user-defined parameter. Scripting: The ultimate flexibility for customization. Easily automate repetitive tasks, build macros, customize the application, communicate with other script-enabled applications, and record and replay creation steps. Because Sumatra uses standard scripting languages (e.g. VBScript, JScript) there is no need to learn additional proprietary languages. Simulation: To appeal to the needs of visual effects producers, Sumatra offers a complete suite of simulation tools, including integrated particles, cloth, soft body dynamics, fur, and 3-D camera matching.
Pricing	Pricing available 4Q99
Platforms	Interactive: Windows NT (Intel), Irix (MIPS). Plans for Linux as market demand warrants. Rendering: NT, Irix, Linux, and Unix.
Product Strengths	Softimage is proposing a major shift in the way that animation is created in the entertainment industry, in an effort to improve productivity and thereby client profitability. Re-use of animation data, seamless mixing of animation sources (e.g., keyframe and motion capture), and final-quality, full-resolution interactive rendering all support this goal.
1. Corporate Overview 2. Animation Products 3. Market Analysis 4. Financial Overview 5. Other Products

Company Positioning	As a wholly-owned subsidiary of Avid Technology, Softimage is working closely with Avid on the future direction of 3D within all of Avid's product line. Because it has been part of Microsoft's development team up until the acquisition last year, one key advantage Softimage has is that its technology is closely linked to Microsoft's initiatives. This may prove to be a key advantage for the company as they prepare to launch their lastest product, Sumatra.
Product Positioning	Softimage 3D Softimage 3D is well used in the industry for creating 3D characters, scenes, and special effects in the film, commercial, and game development markets. With roots in the invention of commercial IK systems, the product focuses on stream-lined character animation tools. Softimage 3D is one of the dominant tools used for game development in Japan and Europe., as well as for digital characters in film in Hollywood and the U.K.
Product Positioning	Sumatra "Sumatra" (code name) presents a paradigm shift for animation, primarily in the high-end film industry. In combating the ever-rising cost for a production facility to create a frame of animation, Sumatra introduces new concepts like nonlinear animation, animation mixing, and editing and re-use of animation assets. These concepts will allow production houses to produce higher-quality work in less time, and thereby return them to profitability.
Key Partnerships	In hardware, Softimage works closely with multiple vendors, including Intergraph, HP, Compaq, Dell, IBM, as well as 3D chip and card manufacturers such as nVidia, 3Dlabs, Diamond, Matrox, and ELSA. Softimage also has a Software Partner program for developers who create high-quality extensions to Softimage 3D. Third-party vendors include Phoenix Tools, Konshus., Lambsoft, and RealViz.
Competitive Position	Competition in the high-end film and commercial industry comes primarily from Alias\|Wavefront's Maya product line. Competition in game development comes primarily from Discreet's 3D Studio MAX and Newtek's Lightwave 3D.
1. Corporate Overview 2. Animation Products 3. Market Analysis 4. Financial Overview 5. Other Products

1. Corporate Overview 2. Animation Products 3. Market Analysis 4. Financial Overview 5. Other Products

Corporate Overview

Sumatra

1. Corporate Overview 2. Animation Products 3. Market Analysis
4. Financial Overview 5. Other Products